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Chanh Chanh!
Our assignment was to create a beverage package design with a predetermined audience in mind. This project allowed me to tune in on my illustrative skills, while also introducing me to challenges in package design and marketing campaigns.
Chanh Chanh! is a fizzy, fruity-flavored lemonade that celebrates Vietnamese culture and fun flavors picked right from the heart of Southeast Asia. Chanh Chanh! offers a many flavors, starting with Chanh Muối, or "salted lemonade," which is a common drink in Vietnam. This case study follows my process as I conceptualized this sparkling lemonade packaging design from the ground up.
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