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Package Redesign
This focus of this project was to redesign an existing package. I felt the original packaging needed an update and chose to do so with Daelmans values in mind. In the new packaging, I combined type and illustration to create something new, yet familiar to the preexisting design.
A Daelmans Stroopwafel is something unique: thin, yes, but bursting with flavor and crafted with care. Between those layers goes the magic: mouth-watering stroop, a caramel-rich syrup made with butter, cinnamon and real Bourbon vanilla. It slowly melts into the waffle and brings everything together for that irresistible, delicious bite that Daelmans Stroopwafels are known for.
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